Tools built on 60 million live ad records

Every calculator and checklist below is powered by AdBuddy’s benchmark. Use them to size budgets, escape the learning phase, stress-test creative, and align teams before the next review.

Example numbers in the inputs are only placeholders—replace them with your own data before running a tool. We’ll flag any missing field before the benchmark engine runs.
Acronym cheat sheet CPA · Cost per Acquisition CAC · Customer Acquisition Cost ROAS · Return on Ad Spend AOV · Average Order Value CTA · Call to Action CAPI · Conversions API AEM · Aggregated Event Measurement

Budget & CPA Forecaster

Calculate how much budget you need to hit target CPA bands using live benchmark percentiles.

Open module →

Creative Readiness Scorecard

Audit hooks, trust cues, and CTAs. Instantly surface the biggest creative gaps.

Score creative →

Placement Specs Explorer

Browse ratios, copy limits, and safe zones for each placement.

Open explorer →

Learning Phase Tracker

Check if each ad set has enough signal to leave learning.

Run tracker →

Advantage Automation Mapper

Match campaign goals with the right Advantage+ automations.

View map →

Advantage+ Creative Helper

Choose the right Advantage+ Creative toggles without risking brand safety.

Tune creative →

CBO vs. ABO Decider

Determine the best budget structure for your campaign based on spend and confidence.

Get recommendation →

Audience Budget Matcher

Calculate the minimum spend needed to reach your audience size at a target frequency.

Calculate budget →

Ad Copy Truncation Checker

Draft ad copy and check against Meta’s character limits to prevent awkward cut-offs.

Check copy →

Meta Product Advisor

Decide which Meta ads product to back next based on your inputs.

Get recommendation →

Attribution Settings Planner

Balance click, view, engaged-view, and incrementality settings with confidence.

Plan attribution →

Experiment Planner

Design tests with benchmark-based sample sizes and guardrails.

Plan tests →

ROAS & CAC Goal Setter

Back into CAC ceilings and ROAS targets from your revenue plan.

Set targets →
Calculator · Learning Phase

Budget & CPA Forecaster

Input your current numbers to see recommended daily budgets, projected CPA bands, and next steps based on AdBuddy’s percentile data.

Use this when…
  • You need to justify a budget ask with projected CPA ranges.
  • You’re unsure whether an ad set has enough fuel to exit learning.
  • You want a benchmark-backed check before pausing or doubling spend.

All numeric fields are required. Replace the placeholder values with your own performance numbers.

Checklist · Creative Insights

Creative Readiness Scorecard

Answer a few prompts about your next concept. We grade it against what consistently wins in our benchmark and highlight the fastest fixes.

What to expect
  • Great for pre-launch gut checks with designers, copywriters, or agencies.
  • Scorecard calls out weak pillars (hook, trust, CTA, format, iteration).
  • Use the recommendations to brief your next creative sprint.

Pick the statement that best reflects your current concept. Notes are optional but help you remember context.

Reference · Placements

Placement Specs Explorer

Filter through the most-requested Meta placements. Every row includes aspect ratios, copy limits, and creative notes.

Best for
  • Quick stand-ups when designers need exact ratios and safe zones.
  • Verifying copy limits before trafficking a new campaign.
  • Educating stakeholders on why edits are needed per placement.
Updated quarterly
PlacementAspect ratiosCopy limitsNotes
Diagnostic · Delivery

Learning Phase Tracker

Use this quick diagnostic to check if your campaigns are truly exiting learning and how to stabilize them.

Helpful when
  • You’re seeing volatile CPAs and want to confirm signal volume.
  • Multiple ad sets are competing for the same conversions.
  • You need talking points for why budgets or audiences must change.

Add the past 7-day averages for all fields. If placeholders show a number, still replace them with your live data.

Guide · Advantage Suite

Advantage Automation Mapper

Match the right Advantage+ automation to your campaign goal to avoid over-testing or under-utilizing Meta’s newest assists.

Prospecting scale

Goal: convert new customers efficiently.

  • Advantage+ Shopping or App campaigns
  • Audience controls: keep LAL 2–5% layered
  • Use Advantage+ creatives for 1:1 + 4:5
Mid-funnel nurture

Goal: lift add-to-cart, lead, or registration.

  • Advantage Detailed Targeting
  • Exclude 7-day converters, include engagers
  • Pair with Advantage Catalog Ads
Retargeting efficiency

Goal: protect CPA as budget scales.

  • Manual placements + Advantage Audience
  • Cap frequency at 4–6 / 7 days
  • Use dynamic creative with 3–5 offers
Configuration · Creative

Advantage+ Creative Helper

Not all “Standard Enhancements” are safe for every brand. Use this tool to determine which Advantage+ Creative settings to enable based on your brand strictness.

Why this matters
  • Meta’s default is “All Optimizations On,” which can crop images or swap text unexpectedly.
  • Strict brand guidelines often require disabling music or 3D animation features.
  • This tool filters the list so you can copy-paste the safe settings to your media buyer.

Select your brand’s tolerance for automated changes.

Strategy · Budget

CBO vs. ABO Decider

Should you let Meta control the budget (CBO) or control it yourself (ABO)? This tool analyzes your constraints to recommend the safest path.

The logic
  • CBO (Advantage+ Campaign Budget): Best for scaling winners and liquid liquidity.
  • ABO (Ad Set Budget): Best for forcing spend into unproven audiences or strict testing.

Tell us about your campaign structure.

Calculator · Planning

Audience Size & Budget Matcher

Don’t launch a budget too small for your audience. This tool calculates the minimum daily spend required to hit a healthy weekly frequency.

The math
  • Reach: We estimate reachable people based on your CPM.
  • Frequency: We solve for a weekly frequency of 1.5–2.0 (ideal for prospecting).
  • Result: If your budget is too low, you’ll see a “Liquidity Warning.”

Enter your audience estimates from Ads Manager.

Utility · Creative

Ad Copy Truncation Checker

Meta truncates text differently across placements. Paste your draft here to see where it will cut off on mobile feeds.

Safe zones
  • Primary Text: ~125 characters before “See More”.
  • Headline: ~40 characters before truncation.
  • Description: ~30 characters (often hidden entirely on mobile).

Draft your ad below.

Advisor · Strategy

Meta Product Investment Advisor

Answer a few prompts about your team, budget, and data maturity to see which Meta ads product should get your next dollar.

Good for
  • Prioritizing whether to launch Advantage+ Shopping, Lead Gen, or Awareness formats.
  • Translating qualitative ops reality (catalogs, creative bandwidth) into a product recommendation.
  • Aligning cross-functional partners on why you’re backing a specific Meta release.

Choose the option that best describes your current state. We’ll combine the signals to recommend a product plus an activation checklist.

Planner · Measurement

Attribution Settings Planner

Choose the right blend of click-through, view-through, engaged-view, and incremental attribution settings so reporting stays fair and optimization stays fast.

When to use it
  • When stakeholders are debating click-only versus blended attribution.
  • If video, Reels, or CTV launches require engaged-view credit.
  • When you need a POV on attribution windows before the next test plan.

Pick the option closest to your operating reality. We’ll translate it into click/view/engaged-view weighting, incremental testing cadence, and recommended attribution windows.

Planner · Testing

Experiment Planner

Estimate the sample size and runtime needed for your next Meta experiment so you don’t stop tests too early.

Why use it
  • Share clear guardrails before stakeholders ask to call tests early.
  • Translate lift goals into concrete conversion targets.
  • Decide whether to consolidate variants or budgets ahead of time.

Use whole numbers for CPA, desired lift, and conversions per day—no commas or symbols.

Calculator · Revenue

ROAS & CAC Goal Setter

Work backward from revenue targets to understand the ROAS and CAC you actually need, then see how it compares to your current benchmark percentile.

Perfect for
  • Annual/quarterly planning when finance needs CAC ceilings.
  • Aligning paid social goals with merchandising or LTV models.
  • Debating whether to chase efficiency or push incremental revenue.

Feed it the revenue target, average order value, gross margin, and the media budget you plan to invest.