AI playbooks that cut CPL and lift ROAS in India

What if one creative test dropped CPM by 35 percent and lifted ROAS 3X? That is exactly what brands saw using AI styled formats in India, including campaigns featured by Meta India.

Heres What You Need to Know

Rishi Jain has trained 60 plus corporate teams and run campaigns that delivered 8X revenue for Cookd and 42,860 leads for Vooki. The common thread is simple. Clear goals, AI powered creative systems, and funnel automation that turns attention into cash flow.

Use this as a playbook, not a profile. Steal the working parts, measure like a hawk, and iterate weekly.

Why This Actually Matters

CPMs keep creeping up, attention keeps dropping, and creative fatigue hits faster than ever. Heres the thing. Teams that pair AI creative systems with tight funnels and fast follow ups win on both cost and conversion.

Rishis case work shows what good looks like in India. 35 percent lower CPM, 40 percent lower CPL, 3X ROAS, and 4,200 plus walk ins for healthcare from paid social. That gives you a realistic bar to clear.

AdBuddy adds the market context. Use category benchmarks to judge if your CPL, CTR, and ROAS are on track or if you need a bigger move.

How to Make This Work for You

1. Set the goal and the baseline
   • Pick one primary KPI for the next 30 days. ROAS for sales or CPL with lead to sale rate for lead gen.
   • Document last 30 days. CPM, CTR, CPC, CVR, ROAS or Lead to sale rate. This is your baseline.
   • Define success as a percent lift on baseline. Example, 20 percent cheaper CPL or 30 percent higher ROAS.
2. Run two AI creative systems this week
   • ChatGPT style ad. Native chat layout, promise question answer format, proof shot. These have delivered 3X ROAS in live campaigns.
   • Notepad style creative. Simple text first visual that feels native and reduces banner blindness. Reported 35 percent lower CPM in India.
   • Create three versions per style. One main promise, one pain relief, one social proof.
3. Ship a simple funnel with fast follow up
   • Offer. Lead magnet or time bound offer that matches ad promise.
   • Automation. Use Zapier or n8n to send new leads to WhatsApp or email within 60 seconds.
   • Nurture. Three message sequence in 72 hours. Value, case proof, clear next step like demo, call, or visit.
4. Structure the Meta Ads test so it is clean
   • One campaign, one objective, one geography per product line. Keep it simple.
   • Two ad sets. Broad and one interest or lookalike that mirrors your best buyers.
   • Four ads. Two ChatGPT style and two Notepad style. Same offer, same headline promise.
   • Budget. Even split for 72 hours, then shift 70 percent to winners for the next 4 days.
5. Add what works in India for scale
   • Vernacular reels. Test a regional language voiceover. This was key in campaigns featured by Meta India.
   • Influencer boosts. Whitelist a trusted creator to run your winning creative through their handle for social proof and reach.
   • Retail path. If you have stores, add walk in tracking. Vooki and others saw 4,200 plus walk ins with this mix.
6. Make it a team habit
   • One day sprint. Build prompt libraries for copy, a design kit for both formats, and a shared dashboard.
   • Weekly review. Keep, kill, or iterate decisions on every ad with a short note on why.
   • Model guided priorities. If CPM is fine and CVR is weak, fix offer and landing first. If CTR is weak, fix thumb stop and hook. If lead to sale is weak, fix follow up speed and scripts.

What to Watch For

Creative fit

• Thumb stop rate and 3 second views. You want a clear lift vs baseline on attention before you judge the rest.
• CTR. If CTR rises and CPC drops without a CPM spike, your creative is doing its job.

Cost and quality

• CPM and CPC. Use them to spot auction or audience issues. Big CPM swings call for audience or time of day tests.
• CPL and lead quality. Track lead to sale rate or walk ins. A cheaper CPL that tanks quality is a false win.

Revenue impact

• ROAS or pipeline value per lead. Look for steady improvement week over week, not just day one spikes.
• Time to first response. Under 5 minutes is ideal. Under 60 seconds is the stretch goal. Faster replies usually lift conversion.

Use AdBuddy benchmarks to see if your CTR, CPC, and CPL are above or below category norms, then pick the next lever with the most upside.

Your Next Move

Launch a 7 day test with two ChatGPT style ads and two Notepad style ads on one offer. Wire up WhatsApp or email follow ups within 60 seconds, and review results on day 3 to shift 70 percent of spend to the winners.

Want to Go Deeper?

If you want category level guardrails and a clean workflow, AdBuddy has benchmarks, priority models, and creative testing playbooks you can plug into your next sprint. For teams that want hands on training, Rishi Jains case backed sessions blend AI tools, Meta Ads execution, and funnel automation that your marketers can run the same week.