What a pro media buyer delivers in 30 days and the playbook to do it

Could a one year media buyer run ₹2 to ₹3 lakhs per day and still bring down CPA in 30 days? Yes, with a clear model and a tight weekly rhythm. Here is how teams like Growthify Media do it while managing ₹5 to ₹7 crores per month across coaches, creators, D2C and real estate.

Heres What You Need to Know

This role is not button pushing. It is owning a simple model, then running Meta and Google to that model with crisp creative, clean tracking, and fast feedback.

When spend is meaningful, your edge comes from three things. Measure with market context, set model guided priorities, and run playbooks that turn insight into action.

Why This Actually Matters

At ₹2 to ₹3 lakhs per day, a five percent swing in CPA moves lakhs every week. With ad costs shifting and competition rising, you cannot rely on vibes.

Coaches and D2C brands grow year on year when the buyer holds a simple scorecard, aligns creative to that scorecard, and fixes the funnel where money leaks. That is how a 40 plus person team keeps scale and profit.

How to Make This Work for You

1. Start with the money model. Write one page that defines your offer, target CPA, payback window, and blended efficiency goal. Translate that into daily guardrails per channel. Example formulas you can use today:

   • Required orders per day equals daily budget divided by target CPA
   • Blended MER equals total revenue divided by total ad spend
   • Channel guardrail ROAS or CPA that keeps the blended target on track

2. Map your campaigns with intent tiers. Keep a clean split between prospecting and remarketing on both Meta and Google. Choose one primary conversion event and keep enough budget to exit learning quickly. Make it simple to read and simple to scale.

3. Run a weekly creative system. You need a steady flow of ideas. Use a brief that calls for 3 hooks, 3 visuals, and 2 offers per asset. Ship 5 to 8 new concepts weekly. Use fast reads on thumb stop rate, click rate, and first purchase rate to pick winners. Kill slow starters early and feed budget to what moves the model.

4. Tighten tracking and the funnel. Confirm pixel and conversion setup on WordPress or ClickFunnels and analytics. Check message match from ad to page, form friction, and page speed. Small fixes here often beat bid changes.

5. Follow a daily and weekly rhythm.

   • Daily 15 minutes: check spend, CPA, MER, top creative, tracking health. Nudge budgets and pauses only where data is clear
   • Weekly 60 minutes: restructure where needed, rotate new creative, update bids or budgets against model guardrails, review the funnel

6. Report like a partner, not a passenger. Share a one page view with results, read, decision, and next test. Keep client or stakeholder updates weekly. Tie every change to the model so decisions feel obvious.

What to Watch For

• CPA per channel and blended. Plain English rule. If blended CPA rises while click rate is steady and conversion rate drops, look at landing and offer fit first
• MER or blended ROAS. Use this as your top down truth. It keeps channel swings from hiding the full picture
• Click rate and cost per click. Falling click rate with flat CPC often points to creative fatigue. Time to refresh hooks and visuals
• Conversion rate. If traffic quality holds but conversions slip, fix form steps, clarity of value, and trust elements
• AOV and new versus returning mix. A small AOV lift can offset higher click costs. Test bundles, tiered pricing, or better first order value
• Creative breakouts. Within the first meaningful sample, usually the first thousand impressions or first hundred clicks, tag early leaders and move budget with intent

Your Next Move

Build and share a one page performance model and test plan for your top offer by Friday. Include target CPA and MER, daily guardrails per channel, the next 5 creative concepts, a simple prospecting and remarketing map, and the exact go or no go rules you will use in the weekly readout.

Want to Go Deeper?

If you want India specific CPA and MER bands for coaching and D2C, plus a ready to use daily and weekly operating template, AdBuddy can share benchmarks and playbooks that make these calls faster. Use them to pick priorities and speed up your next creative and funnel tests.