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Blog
Insights, updates, and how-tos from the AdBuddy team.
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12 customer segmentation models that grow LTV and make personalization work
Most teams have data but not insight. Use these 12 models with clear priorities and simple tests to lift retention, lower CAC,…
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How a UAE home goods brand 5x SQLs and grew pipeline to €156K in 120 days
When CAC rises and lead quality slips, shifting Meta from clicks to qualified meetings can reset your unit economics fast. Here is…
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Meta ads cost calculator with an action plan for US UK CA and AU
A cost calculator is only useful if it guides your next move. Anchor your Meta ads budget to market benchmarks, build clear…
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Save time and scale with a ready to use media buying playbook
Templates and simple operating rituals cut planning time and remove guesswork. Build a small stack you reuse every week so you can…
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Instagram ads that convert in 2025 playbooks, metrics, and examples you can use now
Winning Instagram ads pair motion, tight copy, and social proof with a clear format choice. Use the examples and playbooks below to…
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DCO made practical: personalize ads in real time and lift performance
Dynamic Creative Optimization lets you match message to moment without rebuilding ads every week. The payoff is faster learning, cleaner tests, and…
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Build a high converting AI advertising funnel that proves ROI in 2025
The linear funnel is out. A learning system that measures, prioritizes, and turns tests into wins is in. Here is a proven…
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Google Ads terms that move CTR CPC and ROAS
Cut through jargon and focus on the few Google Ads levers that predict profit. Learn what each term means in the real…