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Blog
Insights, updates, and how-tos from the AdBuddy team.
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Meta ads playbook to turn clicks into qualified leads
Stop checking every metric and start running a tight loop that turns Facebook and Instagram spend into real pipeline. This playbook turns…
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How to Scale Creative Testing Without Burning Your Budget
Systematic creative testing turns guesswork into predictable growth. Use market benchmarks, a simple priority model, and a tight playbook to test fast,…
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Performance marketing playbook to lower CPA and grow ROAS
Want to move the numbers without guesswork? Here is a practical playbook that turns data into clear priorities, faster tests, and steady…
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Boost D2C sales with Messenger engagement on Meta ads
When your signal quality is strong, Messenger campaigns with an engagement objective can beat sales objective campaigns for revenue. In one account,…
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Facebook ad costs in 2024 and the simple playbook to lower yours
Your CPC is not good or bad in a vacuum. Anchor it to your industry and region, then run focused tests that…
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Facebook CPM, CPC and CTR benchmarks with smart ways to cut cost and grow results
Want lower CPA from Facebook without guesswork? Read CPM, CPC and CTR together, pick the biggest lever, then run one tight test.…
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Data Driven Marketing in 2025, A simple playbook to turn insight into growth
You already have the data. The edge now comes from turning that data into clear priorities, focused tests, and faster readouts that…
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7 alternatives to Meta Overlays for product ads and a test plan for 2025
Meta overlays made catalog ads easy, but they now look generic. Here is how to pick the right alternative for your stage…