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Blog
Insights, updates, and how-tos from the AdBuddy team.
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The playbook to move Facebook ad spend from 300 to 300,000 a month
Scale comes from raising what you can pay to win a customer and from a tight diagnostic loop that keeps every dollar…
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Blueprint for Performance Marketing You Can Ship This Quarter
Performance marketing works when you treat it like a test and learn system. Build measurement first, use market benchmarks for context, then…
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Facebook ad benchmarks that tell you what to fix first in 2026
Benchmarks turn guesswork into a clear plan. Stack your numbers against the market, pick the single lever that matters, then run a…
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Meta bid multipliers to cut CPA and aim spend at high value segments
Bid multipliers let you nudge Meta to pay more for customers who matter and less where return is weak. Used with clear…
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34 percent of spend stuck in learning? Free it fast and scale smarter
If a third of your budget lives in learning, you are not testing, you are starving the system. Consolidate, test one variable…
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The smart way to choose Meta and Google campaign types that convert
Picking the right campaign type is the biggest driver of paid performance. Use this simple model and playbook to match your goal…
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Fix struggling ad performance with a simple test and learn playbook
If your ads feel stuck, you are not alone. Here is a practical way to stabilize measurement, focus spend on the levers…
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2025 ROI playbook for B2C performance marketing
Stop guessing and start running a simple loop that ties spend to outcomes. Use market context, a clear model, and focused tests…