Category: Performance Marketing

  • Build a simple weekly test loop that improves CAC and revenue

    Build a simple weekly test loop that improves CAC and revenue

    Want better results without bigger budgets?

    Here is the thing. You do not need a hundred tactics. You need a repeatable loop that finds one lever each week, tests it fast, and locks the win.

    Here's What You Need to Know

    Performance compounds when you measure the right way and run focused tests. Pick one lever at a time, run a clean read, and decide on facts not vibes.

    The loop is simple. Measure, pick the lever that matters, run a clear test, read it, then iterate.

    Why This Actually Matters

    Costs move, signals shift, and attention is tight. So the plan you wrote last month may not fit this week.

    A steady test cadence keeps you close to the market. You spot creative fatigue before it hurts, you shift budget toward what converts now, and you avoid chasing noise.

    How to Make This Work for You

    1. Build a simple scorecard
      Daily, one page, shared.
      Track spend, revenue, customer acquisition cost, return on ad spend, conversion rate, average order value, and new vs returning mix. Break it out by channel and by top creative. Keep it human readable.
    2. Pick one weekly focus
      Ask what is the bottleneck right now. Is click through low, is conversion rate soft, or is cost per click climbing. Choose one lever that moves the model and ignore the rest for five days.
    3. Write a clear test plan
      State the hypothesis in one sentence. Define control and variant, the success metric, the minimum spend you need for a trustworthy read, and the start and end date. Keep other changes off the table during the test window.
    4. Launch, then protect the read
      Resist mid test tinkering. Do a quick health check once per day. If delivery is broken, fix only what is needed to get traffic flowing, then step back.
    5. Run a crisp readout
      On the end date, compare control versus variant on the primary metric and a sanity check metric. If the winner is clear, roll it out. If results are close, park it and test a bigger swing next week.
    6. Document the learning
      Tag the assets, note the angle, audience, offer, and outcome. Add one sentence to your playbook called When to try this again.

    Quick examples of weekly levers

    • Creative New angle, new hook, tighter headline, clearer call to action, refreshed visual.
    • Offer First purchase perk, bundle, price framing, free shipping threshold.
    • Landing Above the fold clarity, social proof, speed fixes, checkout friction.
    • Audience Broader reach to drop costs, or a high intent segment to lift conversion.
    • Budget mix Nudge more spend to the winner and cap the laggards for one week.

    What to Watch For

    • Blended efficiency
      Track customer acquisition cost and return on ad spend across all channels, not just inside one platform. If blended results hold while a channel swings, you are likely fine.
    • Creative fatigue
      Rising frequency with falling click through is a red flag. Time to rotate new angles.
    • Conversion rate by step
      Ad click to view, view to add to cart, add to cart to purchase. The steepest drop is your next test.
    • Spend concentration
      Do not let one ad or one audience eat most of the budget unless it has proven it deserves it. Spread risk and verify the win.
    • Attribution noise
      Expect gaps between platform numbers and your analytics. Use a blended view and short holdout or geo split checks when the stakes are high.

    Your Next Move

    This week, run one creative angle test on your best seller. Write a one page plan, launch two fresh angles against your current control, and protect the test for seven days. Book a 30 minute readout on your calendar now.

    Want to Go Deeper?

    Level up your loop with lightweight cohort checks, simple geo splits, and a living creative library organized by angle and outcome. Keep it simple, keep it weekly, and the wins will stack.

  • Stop Chasing Meta Updates and Fix the Offer That Drives Your ROAS

    Stop Chasing Meta Updates and Fix the Offer That Drives Your ROAS

    What if the fastest way to lift ROAS is not in Ads Manager at all, but in your offer, price, and page experience? Sounds obvious, but most teams still spend more time on settings than on what buyers actually value.

    Here’s What You Need to Know

    Meta keeps updating delivery to make the feed more useful for people. That means shortcuts fade. Offers that solve a real need, are priced right, and feel low friction will keep winning even as algorithms shift.

    So the game is simple. Measure your market context, pick the single lever most likely to change unit economics, then run a focused test that your creative and page actually reflect.

    Why This Actually Matters

    When algorithms evolve, they reward relevance. Tricks that once squeezed extra reach get neutralized. What does not get neutralized is buyer value. In price sensitive markets like India, a high demand and fairly priced product is likely to outperform a niche or over priced one, no matter how clever your settings are.

    Bottom line, the offer and experience set the ceiling for paid social performance. Settings can help you reach that ceiling, but they cannot raise it.

    How to Make This Work for You

    1. Start with a fast market read

    • List three direct competitors. Note their headline promise, starting price, and top reviews. You want to see what buyers praise and complain about.
    • Scan search suggestions and on site questions to spot language people already use. That is your copy and creative raw material.

    2. Baseline your funnel in plain English

    Write down one week averages for the basics. Keep it simple so you can compare after a test.

    • Click through rate, cost per click, add to cart or signup rate, purchase or paid conversion rate
    • Blended CAC, ROAS or MER, and payback window if you track it

    3. Pick one lever with the biggest upside

    Choose a single change that buyers will feel. Here are common high impact bets:

    • Price or plan structure. Example, a lower entry plan, a shorter trial, a bundle, or a save with annual option
    • Offer clarity. What exactly do I get, how fast, with what proof
    • Frictions. Reduce steps on the page, cut form fields, simplify shipping or delivery promise
    • Trust. Add social proof near the call to action, show a clear guarantee or refund policy

    4. Design a clean split test

    1. Change one core thing at a time. Price or trial or guarantee, not all three.
    2. Run for a full demand cycle. If weekends behave differently, include them.
    3. Hold enough budget to reach stable results, then stop. Do not chase perfection.

    5. Match creative and page to the new offer

    • Update hooks to reflect the value shift. If the trial changed, say it up front.
    • Show the new price or promise above the fold. Repeat it near the call to action.
    • Use one main message across ads, landing, and checkout so buyers do not get confused.

    6. Read, decide, and log the learning

    Call the test with your baseline in hand. Keep what wins, kill what does not, and write a two line note on why you think it happened. That log becomes your playbook.

    What to Watch For

    • Click through rate. If CTR jumps but conversion rate drops, your hook is catchy but misaligned. Fix the promise or prequalify better in the ad.
    • Cost per click. Rising CPC with steady ROAS can mean higher intent traffic. If ROAS slips, the offer likely did not land.
    • Conversion rate. A lift here after a price or trial change is a strong signal the market wanted easier entry or clearer value.
    • Blended CAC and payback. If paid looks better but blended does not move, you might be cannibalizing organic sales. Check lift on total orders or signups.
    • Refunds or churn. Short term gains that increase churn are not wins. Track early retention or refund rate after offer changes.

    Your Next Move

    This week, run one offer level test. Either introduce a clearer starter plan or add a simple guarantee, then align your top two ads and your landing with that single change. Measure against last week’s baseline and decide in seven days.

    Want to Go Deeper?

    If you want a faster read on where to focus, AdBuddy can pull market benchmarks, score which lever is likely to move your CAC or ROAS, and serve a ready to run playbook for price, trial, or guarantee tests. Use it to set priorities, then get back to making an offer the market actually wants.

  • Turn your website into a high converting growth engine

    Turn your website into a high converting growth engine

    Are you paying for clicks that your page cannot convert?

    Want a faster path to profitable growth without chasing a shiny new platform every week?

    Here is the thing. Big wins usually come from clean measurement, better intent match, and simple tests you can read and repeat.

    Heres What You Need to Know

    Performance improves when you run a tight loop. Measure, find the lever that matters, run one focused test, read it, then do it again.

    You do not need a complex stack to start. You need clear events, a trustworthy baseline, and pages that match what people expect when they click.

    Why This Actually Matters

    Costs keep rising and signals keep getting noisier. So your site and your data are where you create real advantage.

    When your landing experience matches intent and your measurement is clean, every channel gets more efficient. Better conversion rate means lower cost per acquisition and more room to scale without guesswork.

    How to Make This Work for You

    1. Set a clean measurement baseline

    • Pick one primary conversion for each goal. Sale, qualified lead, booked demo. Keep it simple.
    • Audit events. Remove duplicates, fire them once, and make sure values and currencies are correct.
    • Use consistent naming and UTM tags so source and campaign are clear. Future you will thank you.
    • Build a weekly view with spend, clicks, conversion rate, CPA, AOV, ROAS, and revenue by source.

    2. Find the biggest lever in your funnel

    • Map the path. Landing bounce rate, scroll depth, product views, add to cart, checkout start, purchase or form completion.
    • Spot the sharpest drop. That step is your lever. Fix the biggest hole before you pour in more budget.

    3. Run one focused test for two weeks

    • Two versions, one change. For example, a headline that mirrors the query or creative hook.
    • Write success rules before you start. For example, lift conversion rate by 15 percent at stable cost per click.
    • Keep the rest steady so you can trust the read.

    4. Tighten intent match

    • Match source intent to page. If the promise is fast shipping, say it above the fold and show the date.
    • Repeat the same words people saw in the ad. Consistency builds trust and reduces bounce.
    • Add social proof near the top. Reviews, logos, or a short customer quote.

    5. Speed and trust that people can feel

    • Compress images, cut heavy scripts, and load only what is needed. Faster pages win more often.
    • Show price, shipping, returns, and guarantees up front. Remove surprises.
    • Make support obvious. Live chat, phone, or a clear contact path.

    6. Sharpen your offer

    • Use a value stack. Main benefit, what is included, and why it pays off now.
    • For lead gen, test shorter forms and collect extra details in steps after the first conversion.
    • Use a simple angle test. Try three hooks that answer why this, why you, why now.

    7. Budget to the marginal return

    • Each week, shift budget toward the next best dollar of CPA or ROAS, not just the average.
    • Look at blended results across sources so you do not over credit the last click.

    8. Think beyond the click

    • Track revenue by cohort and LTV so you see which source brings buyers who come back.
    • Map payback at 30, 60, and 90 days to guide smart scaling.

    What to Watch For

    • Landing page conversion rate by source. This tells you if the click matches the page promise.
    • Cost per acquisition and ROAS. Watch direction, not just point values. Are you getting cheaper customers or better revenue per click over time.
    • Step rates through the funnel. Add to cart rate, checkout start rate, form completion rate. Fix the step with the biggest drop first.
    • Revenue per session and AOV. Small lifts here can unlock budget without changing bids.
    • Return rate or refund rate if you sell goods. Protects profitable growth.
    • Site speed signals. Time to first byte, largest content paint, and layout shift. Faster usually equals more revenue.

    Your Next Move

    Pick your highest traffic page and run a simple A B headline test that mirrors the top query or creative hook that drives clicks. Set a two week window, hold traffic steady, and judge success on net conversion rate and cost per acquisition.

    Want to Go Deeper?

    • Conversion research basics. Heuristics, on page surveys, and session reviews.
    • Event tracking checklists for clean data and reliable values.
    • Copy frameworks like PAS and AIDA to speed up message tests.
    • Cohort analysis templates to read LTV and payback with confidence.

    Bottom line. Tighten your loop, match intent, and test one thing at a time. That is how you turn clicks into customers and insights into performance.

  • Churn analysis that protects LTV and lets you scale ad spend with confidence

    Churn analysis that protects LTV and lets you scale ad spend with confidence

    Spending more to acquire customers but seeing revenue flatten out? Here is the thing, churn is probably soaking up your gains faster than your new budgets can fill the bucket.

    The good news, churn is not just a loss. It is a gold mine of signals you can use to grow.

    Here is What You Need to Know

    Churn analysis is the simple habit of asking who left, when they left, why they left, and what would have changed the outcome.

    When you pair clean cohorts with clear reasons, you get a short list of fixes that lift LTV and make every dollar of ad spend go further.

    Do it right and you turn a lagging KPI into a forward signal you can act on every week.

    Why This Actually Matters

    Acquisition is getting pricier, and payback windows are stretching. If churn is high, your best performing campaigns still look weaker on true contribution.

    Even a small retention lift compounds. Research shows a 5 percent increase in retention can raise profits by 25 to 95 percent. That is why the smartest teams treat churn as a primary growth lever.

    Bottom line, better retention improves LTV, improves LTV to CAC, and gives you the confidence to scale budgets without fear of hidden leakages.

    How to Make This Work for You

    1. Define churn for your model
      Pick a window that matches your business. For subscriptions, track monthly cancel and payment related loss. For ecommerce, track 30, 60, and 90 day repeat purchase rates and set a clear lapsed definition.
    2. Segment first, then analyze
      Start with cohorts by acquisition source, creative promise, first product purchased, first order value, offer, and region. Two cohorts with the same average churn can hide very different problems.
    3. Find the few drivers that matter
      Combine product and engagement signals with exit reasons and support tags. Rank causes by how many customers they hit and the revenue at risk. Fix the top two first, not the most interesting one.
    4. Predict early and intervene fast
      Create a simple risk score using drops in usage or visits, missed payments, downgrades, low NPS, and lower email engagement. When a customer crosses your risk line, trigger help, education, or a check in. Keep it timely and human.
    5. Fix the promise upstream
      If a cohort from a specific creative or offer churns early, you likely have an expectation gap. Tighten message match between ads, landing pages, and the first experience. Clarify what it does, what it does not do, and when value shows up.
    6. Recover silent churn and win back wisely
      Set clean payment retries, reminders, and grace periods for involuntary churn. For voluntary churn, run segmented win back plays that reference the original reason they left, not a generic discount. When you ship a fix, tell them plainly what changed.

    What to Watch For

    • Churn rate and revenue churn
      Count of customers lost and the revenue value lost. If revenue churn is higher than customer churn, high value users are leaving. That is a priority.
    • Retention by cohort
      Plot 30, 60, and 90 day curves by source, creative, offer, and first product. Look for steep early drop offs and widening gaps between cohorts.
    • Payback and LTV to CAC
      Track how churn shifts your true payback window and LTV to CAC ratio. Healthier retention lets you scale spend without blowing up payback.
    • Early risk signals
      Declining usage or visits, fewer logins, feature non adoption, lower email engagement, rising support friction, downgrades, and missed payments. These are your intervention moments.
    • Expectation and experience fit
      Compare ad promises to onboarding completion, first feature use, and time to first value. Big gaps point to messaging and onboarding fixes.

    Your Next Move

    This week, pull the last 6 months of customers and split them by acquisition source and first product. Compare 60 day retention and revenue per customer across cohorts.

    Pick the worst cohort and do one focused test, tighten the ad and landing page promise, add one onboarding step that delivers first value faster, and set a simple risk rule that triggers a check in when engagement drops. Measure, learn, and iterate.

    Want to Go Deeper?

    If you want more rigor, add cohort tables, survival curves, and a lightweight predictive score. Keep the loop tight, measure, find the lever, run a split test, read the impact, and repeat. Trust me, this rhythm turns churn from a leak into a growth engine.

  • Hit your CPA targets on Google and Meta with this paid media specialist playbook

    Hit your CPA targets on Google and Meta with this paid media specialist playbook

    Want to know the secret to consistent paid performance even when auctions get noisy and costs creep up? It is a simple loop that pairs sharp measurement with clear priorities and focused tests.

    Here9s What You Need to Know

    Winning accounts do not chase every lever. They measure in market context, pick the single move that matters this week, then run one clean test and read it fast.

    Think of it as plan, execute, learn, scale. Same platforms, better sequence.

    Why This Actually Matters

    Auctions shift, creative fatigues, and budgets face pressure. Without a model for what to improve first, you spread effort thin and stall.

    Benchmarks give the why behind your next move. If your CTR trails peers, fix the scroll stop. If your CVR lags, fix the page and offer. If your CPC is high but CTR is strong, revisit audience and bids. Context turns guesswork into a plan.

    How to Make This Work for You

    1. Set the target and guardrails
      Define the north star metric CPA or ROAS, plus secondary signals CTR, CVR, CPC, CPM. Write the weekly budget, daily pacing range, and the minimum sample size you need to call a test. If you sell with margin, set a breakeven CPA or ROAS threshold so you know when to push or pause.
    2. Structure the account to learn fast
      Group campaigns by intent and creative theme, not by tiny audience slices. Keep naming simple so anyone can read spend and results at a glance. Fewer moving parts means faster reads.
    3. Nail tracking before scale
      Use GA4, Google Tag Manager, and Meta Business Suite to verify conversions. Do a quick pass with a test order or lead so you see the full path from click to thank you page. Line up attribution windows across platforms so deltas make sense.
    4. Run one test that answers one question
      Pick the biggest bottleneck and design a split test to attack it. Creative first if CTR underperforms, page and offer if CVR is soft, audience and bid if CPC is out of line. Try a simple two by two grid of hooks and visuals, not a dozen tiny tweaks.
    5. Tune bids and budget with intent
      Match bidding to your goal. If CPA is stable and volume is capped, step up budget on winners in small increments and watch CPA. If learning is noisy, cap spend and tighten audiences until signals settle.
    6. Report like a strategist, not a screenshotter
      Share a one pager with trend, insight, and next move. Include a forecast showing what happens if you shift 20 percent of spend to the winner. Stakeholders fund clarity.

    What to Watch For

    • North star
      CPA or ROAS compared to your margin and LTV. This is your pass or fail. If you sell subscriptions, include expected LTV in the math so you do not starve growth.
    • Leading signals
      CTR shows if the creative and message land. CVR shows if the page and offer convert. CPC and CPM show auction pressure. Use these to decide what to fix first.
    • Budget pacing
      Daily spend vs plan so you do not surge on weekends or stall mid week. Smooth pacing makes reads cleaner.
    • Creative fatigue
      Watch for steady drops in CTR and rise in CPC at equal spend. Refresh hooks, formats, or thumb stop videos when those lines bend the wrong way.
    • Attribution sanity
      Compare platform conversions to GA4 by channel and time. A small delta is normal. Big gaps hint at tag issues or double counting.

    Your Next Move

    Pick one goal for the next seven days. If CTR is below your category benchmark, queue a creative split test with two new hooks and two new visuals, launch in your top ad set, and hold budgets steady for clean reads. On day five, shift 20 percent of spend to the winner and note the CPA impact.

    Want to Go Deeper?

    AdBuddy can surface category benchmarks so you know if CTR, CPC, and CVR are truly off pace, highlight the single lever most likely to move your CPA, and share ready to run playbooks for creative and landing page tests. Use it to keep your loop tight measure, decide, test, and iterate.

  • ASINs SKUs and ISBNs made simple for 2025, a practical playbook for catalog health and ad performance

    ASINs SKUs and ISBNs made simple for 2025, a practical playbook for catalog health and ad performance

    Quick question, what if your product ID work is the easiest win for ad performance this year?

    Here is the thing. Your ASIN is not just a catalog code, it is the backbone for search, ads, inventory, and reporting. Get your identifiers right and your measurement gets faster and your spend gets smarter.

    Here’s What You Need to Know

    ASIN is the unique product identifier assigned by the marketplace to a listing. It is the anchor that ties your content, reviews, ads, and inventory together.

    SKU is your internal stock keeping code. You control it. Use it to track costs, variants, and bundles.

    ISBN is the global identifier for books. In that category it connects directly to an ASIN.

    One more nuance. ASINs are marketplace specific by region, so a product can have different ASINs in different countries.

    Why This Actually Matters

    Performance rides on clarity. If each click and order maps to the right ASIN, you can see which products lift, which drain, and where to shift budget in real time.

    Catalog hygiene is also brand defense. Clean IDs reduce listing merges, knockoffs, and content overwrites. That protects rank, ratings, and margin.

    The bottom line, identifiers are your source of truth. Better truth means better tests, faster reads, and compounding gains.

    How to Make This Work for You

    1. Build one clean product ID map
      Make a simple sheet with one row per sellable item. Include ASIN, parent or child flag, SKU, ISBN or other global code, country, title, and price. This becomes your single source for ads, content, and reporting.
    2. Tie campaigns to ASINs you can actually read
      Group products by intent and margin, not just by category. Where you can, keep ad groups focused on a single ASIN or tight sibling set. You want clear readouts on click rate, cost per click, and conversion rate at the ASIN level.
    3. Standardize names so data stays clean
      Use consistent naming that starts with ASIN or SKU, then the product family, then the country. Consistent names let you roll up results and spot trends faster.
    4. Run split tests at the ASIN level
      Test main image, title order, first bullet, and price positioning. Change one variable at a time and let it run to significance. Log the winner in your ID map so the learning sticks.
    5. Protect and monitor your ASINs
      Set weekly checks for duplicate listings, Buy Box loss, sudden price changes, and content edits. Keep proof of brand ownership and product authenticity handy for fast appeals if something goes off.
    6. Do smart reverse lookup for research
      To find an ASIN fast, check the product detail page under Product Information, or look in the product URL. Use competitor ASINs to study reviews, common questions, and language customers use. That is your seed list for keywords, images, and bullets to test.

    Quick ways to find an ASIN

    • On the product page, scroll to Product Information and look for ASIN.
    • In the URL on the product page, the string after dp is the ASIN.
    • In your catalog or feed export, include ASIN as a required column for every item.

    Catalog hygiene moves that pay back

    • Map parent and child variants correctly. Colors and sizes should sit under one parent so reviews and rank aggregate.
    • Avoid duplicate submissions with different global codes. One product should resolve to one ASIN in a given country.
    • Keep titles, bullets, and images compliant to avoid suppression and lost traffic.

    What to Watch For

    • ASIN level conversion rate The percent of sessions that buy. A drop hints at content or price friction.
    • Click rate by ASIN Signals if your main image and title pull attention in search and ads.
    • Cost per order by ASIN If cost rises while conversion holds, check competition and bids. If both slip, fix content first.
    • Share of spend on hero ASINs You want most budget on proven converters, but keep some testing on the long tail.
    • Unit session percent A catalog native way to see listing effectiveness. Use it with reviews and price to spot easy wins.
    • Suppressed or merged listings Any suppression or wrong merge breaks attribution and wastes spend, fix these first.

    Your Next Move

    This week, pull your top 20 revenue items and build a clean ID map with ASIN, parent or child, SKU, country, and price. Audit each detail page for image, title, and bullets. Then align one campaign or ad group per item or tight set so you can read results clearly. You will feel the lift in one to two weeks.

    Want to Go Deeper?

    Review marketplace style guides for your category to keep content compliant. Use GS1 standards for global identifiers so your catalog links cleanly across systems. Keep a living testing log tied to ASINs so learnings compound over time.

  • Predictable profit from your ad spend with a simple performance system

    Predictable profit from your ad spend with a simple performance system

    What if your ad spend could act like a compounding machine?

    Picture this. Every rupee or dollar you put in brings back a bit more, then repeats. Not with luck, but with a simple system you can run every week.

    Here is the thing. Predictable profit is not about one killer ad. It is about a tight loop you can trust.

    Here’s What You Need to Know

    The fastest path to steady, profitable growth is a simple cycle. Measure cleanly, find the lever that matters this week, run a focused test, then read and iterate.

    When you keep that loop tight, you keep CAC in range, protect margin, and scale without guesswork. Pretty cool, right?

    Why This Actually Matters

    Ad markets are noisy. Costs swing, supply shifts, and audience behavior changes faster than your quarterly plan. If you chase every spike, you lose money. If you ignore the trend, you miss scale.

    The bottom line. A consistent measurement and testing rhythm turns volatility into signal. It helps you decide what to fix first, where to place the next dollar, and when to push or pause.

    How to Make This Work for You

    1. Nail your measurement in one afternoon
      • Set targets you can defend. CAC target, contribution margin, MER floor, and payback period by product or offer.
      • Make sure tracking fires on key steps. View content, add to cart, started checkout, purchase, lead, or booked call.
      • Standardize naming and UTMs so you can roll up results across channels without confusion.
    2. Build a weekly scorecard you actually use
      • Columns to include. Spend, impressions, CPM, CTR, CPC, conversion rate, CPA or CAC, revenue, ROAS, MER, and percent new customers.
      • Cut it two ways. By channel and by offer or product. That split shows where profit really comes from.
    3. Set clear guardrails before you scale
      • Pause or downshift anything that is 20 percent off your CAC target for 7 days in a row.
      • Let tests collect enough signal. Aim for 100 to 200 conversions per variant when possible before you pick a winner.
      • Cap daily spend for unproven ideas. Then release caps once they meet target for a full week.
    4. Run a tight creative and offer loop
      • Pick one product or offer. Test three hooks, two visuals, and one headline framework. Keep audience and placement constant.
      • Change one thing at a time. That way you know what moved the number.
      • Promote winners into your always on set. Retire losers fast to avoid fatigue.
    5. Fix the first mile of conversion
      • Speed matters. Aim for page load under 2 seconds on mobile.
      • Clarity sells. Lead with a sharp value prop above the fold, a clear call to action, and real social proof near it.
      • Reduce friction. Fewer form fields, clear shipping and returns, and clean checkout flow.
    6. Allocate budget with intent
      • Use a simple split. 70 percent on proven winners, 20 percent on scale candidates, 10 percent on learning and new bets.
      • Rebalance every week based on the scorecard, not on hunches.

    What to Watch For

    • CAC and MER trend. Look week over week. One bad day can be noise. A three week slide is a signal.
    • New customer mix. Track the share of first time buyers. If it drops, you may be leaning on remarketing too much.
    • Conversion rate by entry page. If some ads land on pages that lag the site average, fix those pages before you add budget.
    • Creative fatigue. Rising frequency with falling CTR and rising CPC means your hook is tired. Rotate the idea, not just the color.
    • CPM and CPC. Rising costs can be fine if conversion rate or average order value climbs with them. If not, refresh the offer or expand reach.
    • Payback and LTV. If you can recover spend in 60 to 90 days for a segment, you can afford a higher CAC there. Use cohorts to prove it.

    Your Next Move

    Run a 14 day sprint. Build the scorecard, pick one product, and launch a creative and offer test with three hooks. Set a CAC target and a simple rule to pause or scale. Book two readouts on your calendar now, one at day 7 and one at day 14.

    Do this once, then repeat. You will feel the system start to click.

    Want to Go Deeper?

    • Incrementality basics and how to use holdout tests without slowing down
    • Creative testing frameworks that turn insights into new hooks
    • Cohort LTV calculators to set smarter CAC targets by segment
    • Simple templates for weekly scorecards and test plans
  • Own revenue growth on Google and Meta for a Shopify brand

    Own revenue growth on Google and Meta for a Shopify brand

    Got proven wins growing a Shopify store on Google and Meta and the receipts to back it up? This remote role for candidates in Latin America and the Philippines invites you to own the entire paid growth engine with clear revenue and ROAS accountability.

    Heres What You Need to Know

    You will run paid acquisition end to end across Google Shopping and Search and Meta Ads on Facebook and Instagram. The goal is simple. Drive significant revenue growth and protect or improve ROAS.

    • Location. Open to candidates in Latin America and the Philippines
    • Compensation. 1500 to 2500 dollars per month based on experience
    • Ownership. Strategy, execution, daily optimization, and reporting are all yours

    What the role covers

    • Google Ads. Manage large budget Shopping and Search with a focus on revenue at scale
    • Meta Ads. Scale prospecting and retargeting, run creative testing, and refine audiences
    • Full funnel. Build the flow from first touch to purchase, then keep tuning it every day
    • Measurement. Track performance with GA4 and practical attribution, analyze ROAS and LTV to guide the next move
    • Reporting. Share clear spend, efficiency, and revenue impact with leadership

    Must haves

    • Shopify scale experience. 3 to 5 years of hands on work running large ad accounts for a Shopify brand doing 2 million dollars or more per year
    • Proven results. Case studies with spend levels, ROAS lifts, and clear impact on CAC and AOV
    • Technical chops. Attribution models, pixel implementation, and server side tracking that keep the data clean
    • Hands on mindset. You set up, tune, and troubleshoot daily

    How candidates are evaluated

    • Performance proof. Show account builds and measurable improvements like before and after revenue and ROAS
    • Attribution fluency. Explain the challenges today and the practical solutions you use
    • Problem solving. Walk through how you diagnosed and fixed a major drop in ads or conversion rate

    Who gets priority

    1. Shopify scale. You have managed paid media for stores at 1 million dollars or more
    2. Real metrics. You share verifiable numbers on revenue, ROAS, CAC, and AOV
    3. Strategy and execution. You can plan at a high level and still get hands on

    Why This Actually Matters

    Ad costs keep rising and signals are noisy. The operators who win now measure in context, pick the one lever that matters this week, and test fast.

    Brands need people who can tie creative, bidding, and funnels to cash outcomes. Not slides. Not theory. Clean data in, clear actions out.

    Bottom line. If you can balance ROAS, CAC, and LTV while scaling, you create compounding gains that stack month after month.

    How to Make This Work for You

    1. Lead with the right proof. Package two short case studies. Include monthly spend, channel mix, before and after ROAS, CAC and AOV impact, and what you changed. Keep each to five bullets and one chart or table
    2. Share a simple growth model. One page that maps budget by channel, expected CAC and ROAS by stage, and weekly test slots. Even better if you include a payback view tied to LTV
    3. Show your measurement plan. Outline how you will use GA4 events, conversion API, server side tracking, and a blended view. State how you judge incrementality when platforms disagree
    4. Bring a creative testing loop. Define your concept pipeline, test sizes, decision rules, and promotion rules. Example. 3 new concepts weekly, 3 hooks each, promote winners at 1.5 times the CPA target, archive on 2 poor signals by day two
    5. Map your funnel fixes. List quick wins for Shopping feed quality, Search query clean up, Meta landing page alignment, and post purchase Email and SMS flows to lift LTV
    6. Nail the video intro. Two minutes max. Who you are, the scale you have managed, one crisp win with numbers, one rescue story with steps, and how you would spend the first 30 days

    What to Watch For

    • Blended ROAS and CAC. Your all in view tells the truth. Channel ROAS is for directional use
    • AOV and LTV. Rising AOV can fund more reach. Early LTV signals like second order rate help you decide how hard to push prospecting
    • Spend to revenue ratio. Watch how each additional dollar of spend converts to revenue as you scale
    • Search coverage. Impression share, query quality, and feed health drive your ceiling on Google
    • Meta quality signals. Thumb stop rate, click through rate, cost per add to cart, and hold out tests for incrementality
    • Time to learn. Give tests enough spend or time to be read, then move decisively

    Your Next Move

    If you match the profile and are in Latin America or the Philippines, get your package ready this week.

    • Cover letter. Why you fit and what outcomes you expect to drive
    • Expected salary and your notice period
    • Updated CV with relevant keywords and quantified wins
    • Video introduction link. Two minutes, unrestricted access, hosted on your platform of choice

    Quick video tips

    • Quiet, well lit space and clear audio
    • Dress like you would for a real interview
    • Good posture, clear voice, and look at the camera

    Want to Go Deeper?

    Want market context to sharpen your plan. AdBuddy shares benchmarks by category for ROAS, CAC, and spend to revenue ratio, plus practical playbooks for creative testing and funnel tuning. It can also help you set model guided priorities so you focus on the one lever that moves the most revenue this week.

  • Cut Waste and Scale Smart with Data led Campaigns

    Cut Waste and Scale Smart with Data led Campaigns

    Want to know why some campaigns keep winning while others burn budget and stall? Here is the secret. Data decides the next move, not gut feel.

    Here is What You Need to Know

    Good data turns chaos into clarity. It shows which audience, message, and moment actually move people to act.

    So you can stop spreading spend thin, double down on what works, and prove why you deserve more budget.

    Why This Actually Matters

    Attention is noisy, costs shift fast, and every channel reports success in its own way. Without a clean view, you chase the wrong signals and pay for the same customer twice.

    With a simple measurement loop in place, you can spot the lever that matters, run a focused test, read the result, and iterate. That is how you build compounding advantage.

    How to Make This Work for You

    1. Define success like an operator

      Pick one north star for this campaign. Leads, first purchases, qualified demos, or profitable sales. Write down the few inputs that move it, such as click through rate, add to cart rate, checkout completion, cost per acquisition, and repeat rate.

      Example map for ecommerce. Add to cart rate, checkout completion, average order value, new customer mix, and refund rate.

    2. Set your measurement baseline

      Track conversions you can trust. Make sure events fire once, UTM naming is consistent, and time zones match. Capture first touch and last touch where you can so you can compare channel assist and close.

      Create one simple dashboard that shows spend, conversions, CPA, revenue, and payback window by channel and by creative theme.

    3. Watch signal in real time and in weekly rollups

      Daily checks for spend pacing, delivery, and obvious breakages. Weekly reads for statistical signal and trend. Set alert lines for CPA, conversion rate, and return so you catch drift early.

    4. Find the lever that actually moves results

      Break down performance by audience segment, creative concept, placement type, device, and funnel step. Look for big gaps. High click through with low conversion suggests landing page friction. Low click through across the board points to message and creative work.

    5. Run focused tests, not scattered tweaks

      Test one thing at a time. Headline, offer, image concept, or landing page layout. Give each test a clear success metric and a read date. Keep a simple log of hypotheses, setups, and outcomes, so winners scale and lessons stick.

    6. Link quick wins to long term value

      Do not chase cheap clicks. Compare CAC to LTV by cohort so you know which campaigns bring in customers who stay and spend. Track payback windows to guide how aggressively you scale.

    What to Watch For

    • CAC or CPL

      Your cost to acquire or get a lead. Watch it by channel and by audience. Falling CAC with stable quality is a green light to scale. Falling CAC with worse downstream rates means you are buying low quality.

    • Conversion rate by step

      Landing view to add to cart, add to cart to checkout, checkout to purchase. The biggest drop is your fastest path to impact.

    • Creative engagement

      Click through rate, scroll stop rate, and time on page. If people do not lean in, the offer or message needs work.

    • Revenue mix and LTV

      New versus returning, average order value, repeat purchase rate. Healthy growth comes from both acquisition and repeat.

    • Incrementality

      Where possible, use holdouts or geo splits. If turning off a tactic does not change outcomes, it was not adding net new.

    • Marginal efficiency

      As you raise spend, track the next dollar. If CPA rises and stays high, pull back or rotate into a fresh audience or creative theme.

    Your Next Move

    This week, pick one product or offer and run a tight loop.

    1. Write your north star and three input metrics on one page.

    2. Fix the measurement basics. Clean UTMs, confirm events, align time zones.

    3. Launch two creative concepts and one landing page variant. Set a seven day read and a clear win rule, for example, lower CPA with equal or better conversion rate.

    Read, decide, and iterate. Scale the winner, retire the rest, and line up the next test.

    Want to Go Deeper?

    • Cohort analysis to connect CAC to LTV and payback windows.

    • A B testing basics and sample size calculators to avoid false reads.

    • Attribution and incrementality primers to judge true lift across channels.

    • UTM governance guides to keep your data clean and comparable.

    Bottom line. Let clean data choose your next move, and your campaigns will get smarter and more scalable every week.

  • The scale ready checklist to grow paid ads without breaking ROAS

    The scale ready checklist to grow paid ads without breaking ROAS

    Want to scale without tanking performance?

    Here is the thing. Big jumps in spend can work, but only if you are truly ready for it.

    The simple test. Budget that can move the needle, operations that can keep up, and a results mindset that ignores vanity metrics.

    Here’s What You Need to Know

    Serious scaling starts around a real budget floor, think €10K plus per month, with systems that can absorb the volume.

    You also need clear goals tied to revenue and payback, not clicks or views. If you cannot measure profit after ad spend, you are guessing.

    Why This Actually Matters

    As you push spend, costs shift, auctions get tighter, and your best audiences saturate. That is normal.

    Winners do not just add budget. They protect unit economics while they climb. That means tracking what happens to CAC, ROAS, and cash payback at each step up in spend.

    Think about it this way. Scaling is not one switch. It is a series of controlled step ups where you prove the next level before you move on.

    How to Make This Work for You

    1. Set your readiness line
      Decide your minimum monthly budget for real learning. If you can put €10K plus into a focused plan for a month, you are in the zone. If not, tighten targeting and creative testing first to raise efficiency, then revisit scale.
    2. Define the money goal
      Pick one north star for scale. Examples. blended ROAS above your floor, CAC below your target, payback inside 60 days. Write the number, make it the scoreboard.
    3. Lock your source of truth
      Choose where you will measure success. Your analytics and finance data should match on revenue, orders, and contribution margin. Use simple cohort tracking to see payback by week and month.
    4. Audit the funnel
      Baseline conversion rate, average order value, and new customer mix. If your site conversion rate drops under pressure, fix that first. Often a one point lift in conversion rate funds the next scale step.
    5. Build a creative and offer pipeline
      Expect fatigue as reach grows. Plan weekly new angles, formats, and offers. Keep a mix of demand capture offers and demand creation stories so you can widen reach without wrecking efficiency.
    6. Use a step test plan
      Increase spend in controlled steps, for example 15 to 25 percent at a time. Hold each step for three to five days, then read CAC, ROAS, and payback. If unit economics hold, move to the next step. If they do not, fix creative, audience mix, or landing flow before you advance.

    What to Watch For

    • CAC trend by spend level
      Rising CAC is normal as you scale. The key is slope. A small lift is fine if AOV or conversion rate also rises. A sharp spike means you hit saturation.
    • Blended ROAS and MER
      Track the ratio of total revenue to total ad spend. This catches attribution gaps and keeps the business honest.
    • Payback time
      How long until ad dollars return as gross profit. Shorten with stronger offers, higher AOV, or better retention.
    • Creative fatigue
      Watch frequency and click through rate. If frequency climbs and click through drops, rotate new concepts, not just new cuts of the same thing.
    • Supply and ops readiness
      Can you fulfill faster if orders jump 30 percent next week. If not, throttle scale or stagger promos to protect customer experience.

    Your Next Move

    Run a seven day scale check. Pick one product or offer, set a clear CAC or ROAS line, then step spend up by 20 percent. Hold for three days, read the numbers, and decide to push, pause, or fix one lever before the next step.

    Want to Go Deeper?

    • A simple cohort sheet to track new customers, repeat rate, and payback by week.
    • A creative rotation calendar so new concepts ship every week.
    • A one page scorecard with CAC, blended ROAS, AOV, conversion rate, and cash payback. Update it daily during scale weeks.

    Bottom line. If you have the budget, the ops, and a results only scoreboard, you are ready to scale with confidence.