Meta ads after Andromeda what to fix now to steady ROAS and scale

What if I told you the biggest Meta ad wins right now are not coming from clever targeting, but from creative and conversion signals you control every week?

Here’s What You Need to Know

Meta ad delivery is shifting toward prediction and broad reach. That means the model decides who to show your ads to, and your job is to give it great inputs.

Here is the thing. Teams that keep tweaking audience interests are spinning wheels. Teams that feed strong creative, clear conversion signals, and simple structures are seeing steadier ROAS with fewer surprises.

Why This Actually Matters

Costs across paid social are rising for many categories. Signal loss made last click thinking less useful. So the market is rewarding brands that create more shots on goal with creative and that send back better conversion data.

Bottom line. When the model sets delivery, your edge shifts to three things. Inputs the model can learn from, speed of testing, and how fast you double down on winners. AdBuddy benchmarks point to a pattern. Broad setups with weekly creative refresh and strong server side signal quality are outpacing interest heavy stacks.

How to Make This Work for You

1. Reset structure so the model can learn

• Consolidate into broad campaigns. If you sell online, test Advantage Plus Shopping for prospecting and scale.
• Use one clear goal per campaign. Purchase for ecommerce, lead for lead gen. Keep it simple so the model can focus.

2. Spin up high volume creative without sacrificing clarity

Quality matters, but volume drives learning. Aim for 10 to 30 fresh variants in week one.

• Formats that travel well right now. Reels, UGC, quick testimonials, product demos.
• Use a 3 by 3 creative grid. Three angles such as problem, proof, product. Three formats such as reel, square video, static. That is nine variants from one brief.
• Keep hooks tight. First two seconds show the product, the promise, or the problem solved.

3. Set up Conversion API so signals do not go missing

• Connect your site server to Meta with Conversion API. Keep your pixel active and dedupe events. This gives the model the full picture.
• Map key events beyond purchase. Add to cart, initiate checkout, lead, view content, and any micro conversions that signal intent.

4. Train the model with clear, consistent data

• Use the same conversion event across ad sets so learning compounds.
• Pass rich parameters like product id and value where possible. Consistency beats complexity.

5. Make the landing page carry its weight

The model can bring the right person. The page has to close.

• Speed under 2.5 seconds on mobile.
• Headline that states a clear benefit in plain words.
• Obvious CTA above the fold.
• Real proof. Reviews, short clips, and before and after where appropriate.
• Clean mobile layout. Thumb friendly buttons and short forms.

6. Run a weekly test loop and keep it boring

1. Measure last week. Baseline CPA, ROAS, CTR, and landing page conversion rate.
2. Pick one lever to test. Creative theme, offer, or page element.
3. Launch a focused test. Minimum 5 to 10 creative variants tied to one idea.
4. Read results. Keep winners, pause laggards, and queue the next round.

What to Watch For

• Cost per acquisition. Your primary yardstick for profitability. Compare to your last stable period, not to a single good day.
• ROAS trend. Look for steadier week over week movement as signals improve, even if daily swings happen.
• Click rate and thumb stop rate. Rising engagement usually signals strong hooks and clearer offers.
• Landing page conversion rate. If CTR climbs but CPA does not drop, the page is the bottleneck.
• Signal health. Check that server and pixel events match and that a high share of conversions is being captured.
• Budget to learn ratio. If spend is spread across too many small ad sets, consolidation usually helps the model.

Your Next Move

This week, do two things. Turn on Conversion API with clean event mapping and ship 10 to 30 new creative variants across Reels, UGC, and quick testimonials into a broad campaign. Then read the results in seven days and decide what to keep, what to cut, and what to create next.

Want to Go Deeper?

If you want a shortcut, AdBuddy can show how your CPA and ROAS stack up to peers, flag the single lever with the highest expected impact for your category, and give you playbooks for creative angles and landing page fixes. Use it to set priorities, not to add noise. Then run the loop and keep shipping.